Tuesday, August 26, 2008

What does Graphic Designer do?? u all should know!!!

A graphic designer or graphic artist conveys information through visual solutions that promote or enhance a service, product, philosophy or entity. Graphic design is a professional umbrella term for a skill set that can be applied to a wide range of positions. A good graphic designer has strong interpersonal and marketing skills, in addition to a keen eye and an adept knowledge of electronic media packages.

Graphic artists work with a variety of materials, including film media, animation, sound, images, illustration, type, color, and “white space.” The first step of any project is to identify the needs of the client. The designer must also consider the target market, taking social or cultural considerations into account. The process normally starts with a hand-drawn or electronic sketch of the layout, followed by a mockup presented for approval. A mockup that is attractive but fails to convey the proper message or serve the needs of the product in some way will be rejected.

In a small “Mom and Pop” business, duties of a graphic designer might be limited to designing flyers, informational pamphlets, product catalogs and advertisements. Creating a distinctive logo would also fall to the graphic designer. A graphic designer in a large company normally meets with department heads or clients to get a complete understanding of the expectations associated with any assigned project. He or she will also commonly consult with printers or publishers to identify the best choice of paper, cover stocks, and printing processes.

Another type of graphic designer known as a webmaster designs websites. This position requires knowledge of scripting languages and an active interest in staying abreast of the newest Web design technologies. In the film industry a graphic designer is responsible for producing opening and closing credits. This position also requires specialized knowledge of industry software packages. Newspapers and magazines also employ graphic artists to layout their publications.

According to the U.S. Department of Labor, jobs for graphic designers will steadily grow at the national average through 2014, with Web design an especially strong field. A bachelor’s degree is commonly required for entry-level positions, but an associate’s degree might also be acceptable. In highly technical fields experience might supercede educational requirements, and in all cases a portfolio weighs heavily in the job hiring process.

A graphic designer is a salaried position with normal hours, except in the case of a deadline which might require extended or weekend hours. A new graphic designer receives on-the-job training for the first 12 – 36 months, after which advanced positions might be attainable. Salaries vary widely from about $25,000 US Dollars (USD) annually for an entry level position, to $90,000 for experienced graphic designers working at high-profile advertising firms. The average salary for a graphic designer is about $40,000 in the U.S. Many graphic artists also work as independent contractors.

What is typography..u wanna know??

Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication. Depending on the purpose, typography can be used for optimum readability, impact, or an artistic statement. Some graphic designers work totally in text, and study typography extensively while they perfect their art. Quality typography can make a big difference in communications, because it can impact the way the reader sees and feels about the topic being discussed.

At the most basic, typography is a combination of font, size, spacing, and color. For example, wiseGEEK articles use a clear sans serif font in a moderate size, arranged on the screen for maximum readability. The text is black on a pale background, further enhancing the readability, and links within the text stand out because they are underlined, and in a different color. The overall purpose behind the typography of the article is to clearly communicate written information to a reader.

This is also the case with typography in newspapers, books, and other sources of information. Newspaper typography is a carefully balanced art form, as the compositors of the newspaper must be able to fit the required text within certain page restrictions. The newspaper staff must also make decisions about the sizing for headlines, and the placement of material on the page. The next time you see a physical newspaper, examine the typography more closely, and see if you can observe patterns in the way articles and photographs are laid out on the page. You should be able to immediately distinguish the lead article, for example, as it should instantly draw your eye.

However, typography can also be elevated into an art form. The best examples of highly artistic typography are found in advertising design. For example, most consumers associate particular fonts with certain branded products, because the advertising campaign featured distinctive use of those fonts. The design teams behind the advertising campaign made a series of design roughs which probably included a variety of fonts so that the designers and company executives could decide on a design which best represented the company.

Especially in modern art, typography is also used to convey an artistic statement. Famous works of modern art often include the use of text as a visual medium, sometimes alone, and sometimes with image. The font, letter spacing, and color are all important considerations for maximum visual impact. Small changes in the typography can radically alter the look and feel of a piece, and numerous computer graphic design programs make it easier for designers to modify their typography to perfection. Classic typography, using movable type and a press, required a close eye to detail, and an ability to extrapolate the final look of the piece from limited visual information.

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